icons
Thu, 02/25/2010 - 16:29 — stephanie
The next assignment for my graphic design class is to design four icons. i.e. the symbols we all know of mens and womens restrooms and the no-smoking symbol. Yesterday in class, we looked at the icons used for the Olympic Games.
Mexico City, 1968: On top of the awesome type, the two dimensional icons are so simple and clear.
Munich, 1972: Ah-mazing. Torsos and limbs are all oriented in 45 degree increments. Love it. Look at the soccer player! Amazing how it captures the movement even with the strict geometric rules they set up.
London, 2012: Really? Where do I even start? I think the most offensive part about these is that they've completely abandoned the two dimensions by adding perspective (i.e. the mountain biker half-way down on the left). The colors, the non-sensical construction lines shooting out at random points. None of these things make them any more clear and definitely not more beautiful.
Comments
There's a really good article about Helvetica Man on idesgn that this reminded me of.
And have you seen London's logo for the 2012 games? This shouldn't come as a surprise:
I saw that. Horrible. It took me a minute to realize the shapes are "2012". It's very Saved-By-The-Bell. Good article.
the london 2012 "thing" is a mess. can't wait to see what the icons are for the sports. doesn't the icon become a failure if it takes someone more than 5 seconds to recognize it's meaning?
those horrible blue and pink icons are for London 2012. it's all a mess.
i think i read it so fast that i thought those were the icons from a past london olympics. mess is right.
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